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Unless businesses build an exceptional experience around their brands they risk losing the all-important loyalty of their customers, which can now be translated into measurable commercial value.read more
Strong marketing strategies help brands grow and gain industry dominance. A marketing strategy involves more than making advertisements that consumers will be attracted to. There has to be a connection, display of need and real value to the content to...read more
Measurement is what makes marketing a science, rather than a superstition. For many business owners, marketing is a superfluous expense—something to spend money on only when the budget is flexible enough to accommodate it. This is because the return on...read more